Warner Music Group Expands Licensing Deal with Audiomack

Warner Music Group (WMG) has expanded its strategic partnership with Audiomack, the popular music streaming and discovery platform.

This new licensing agreement will cover 47 additional countries, further solidifying Audiomack’s role as a major player in the global music scene.

Among the newly added regions are some of the most influential music markets in the world, including the UK, France, Italy, Germany, and several countries across the Caribbean, Latin America, and Africa.

This deal follows an earlier partnership in 2019, which initially included countries such as the US, Canada, and various African nations.

With this expansion, Audiomack’s users in these new regions will now have access to Warner Music Group’s vast catalog of artists, further broadening the platform’s already extensive offering. As the music industry continues to evolve, this partnership illustrates the growing importance of global music streaming services and the role of strategic alliances in driving music discovery.

Strengthening Audiomack’s Global Reach

Audiomack’s rise as a globally recognized streaming platform has been nothing short of impressive. With over 35 million monthly active users, the platform has carved a niche in the digital music landscape. Audiomack, which allows artists to directly upload music for free, has become a hub for emerging talent, especially in markets where access to traditional streaming services may be limited.

The service boasts industry-leading features such as Connect, a messaging tool that enables artists to interact with fans, and Supporters, where superfans can directly support their favorite artists.

As Audiomack continues to expand its footprint, the partnership with Warner Music Group is expected to play a pivotal role in cementing the platform’s position in various international markets.

“Audiomack has evolved into a global streaming service in every sense of the word,” says David Ponte, Audiomack’s Chief Marketing Officer.

“In the last five years, we’ve established our office in Africa, executed campaigns across multiple continents, and showcased emerging talent from diverse genres. Our mission is to give users worldwide access to music shaping global culture. The Warner Music Group library, with its many talented artists, is naturally a crucial part of that vision.”

A Key Step in Music Discovery

One of the driving forces behind the Warner Music Group-Audiomack partnership is a shared commitment to music discovery and the amplification of emerging artists.

Audiomack has long been dedicated to spotlighting rising talents, especially in regions where the music scene is less saturated by traditional industry players. WMG’s catalog, which includes some of the most recognizable names in music, is expected to significantly elevate Audiomack’s platform as it reaches more listeners in countries such as the UK, France, Germany, Mexico, Uganda, and Zimbabwe.

WMG has recognized Audiomack’s potential as an innovative platform that champions music discovery on a global scale. Allan Coye, EVP and Global Head of Recorded Music Business Development at Warner Music Group, shares, “At WMG, we value partnerships with innovative companies like Audiomack that share our vision for driving music discovery and amplifying emerging talent. This expanded agreement deepens our commitment to connecting artists with fans worldwide and making music accessible on a global scale. We look forward to continuing to build on this partnership and bring more music to audiences around the world.”

A Growing Presence in Africa and Beyond

One of Audiomack’s standout achievements has been its success in Africa, where it is ranked as the number one music streaming app in eight countries.

With a growing presence in the continent, Audiomack’s focus on African talent and music is a key part of its overall strategy.

The platform’s ability to connect artists from diverse genres to listeners globally has helped it secure a spot as a premier destination for music lovers.

In addition to the African market, the expanded deal with WMG also covers regions like the Caribbean and Latin America, where local music scenes are flourishing.

In Mexico, for example, a dynamic and rapidly growing music market is becoming a focal point for both established and emerging artists. Audiomack’s commitment to offering users in these regions access to WMG’s library will help fuel the discovery of new artists, especially in countries with rich musical traditions and vibrant local scenes.

Warner Music Group’s Global Strategy

The expanded agreement also reflects Warner Music Group’s broader strategy to tap into emerging and underserved markets. With the rise of streaming, global access to music has become more critical than ever.

For WMG, expanding its reach through partnerships like the one with Audiomack is a strategic move that not only increases global music accessibility but also strengthens its position in new, fast-growing markets.

The partnership with Audiomack provides a platform for WMG to reach younger, tech-savvy audiences who are increasingly turning to streaming services for music discovery.

By collaborating with an innovative and dynamic platform like Audiomack, WMG ensures that it stays relevant in a rapidly changing industry, while also offering artists a new avenue to connect with fans.

What This Means for Artists and Fans

The expanded partnership offers clear benefits to both artists and fans. For artists, Audiomack’s platform gives them the freedom to upload music directly without the need for intermediaries, offering greater control over their content. With the backing of WMG’s extensive catalog, the platform is likely to see even more high-profile artists share their music with global audiences.

For fans, this deal is a win as well, as it gives them more access to a diverse range of music from both established artists and up-and-coming talent.

As the music discovery process continues to evolve, the collaboration between Audiomack and WMG represents a major step toward more inclusive, diverse, and accessible music experiences for listeners worldwide.

The expanded licensing agreement between Warner Music Group and Audiomack is a significant milestone in the evolution of global music streaming.

As Audiomack continues to grow and establish itself in new markets, the partnership with WMG enhances its ability to deliver diverse music experiences to users across the globe.

With a shared focus on music discovery and the amplification of emerging talent, the deal sets the stage for even greater access to music that shapes global culture.

As the partnership continues to unfold, it is likely to have a lasting impact on the music streaming landscape, benefiting artists, fans, and the industry as a whole.