Dior Welcomes Chinese Solo Star Xin Liu as Global Ambassador

Dior has further cemented its influence in the global fashion scene with the announcement of Chinese female solo artist Xin Liu as its latest global ambassador.

The talented singer and fashion icon joins an elite group of ambassadors, including Blackpink’s Jisoo, Angelababy, BTS’s Jimin, and Rosalía, enhancing Dior’s diverse roster of global talent.

Xin Liu’s appointment comes on the heels of Dior’s Fall/Winter 2025 show at Paris Fashion Week, where the artist made her first public appearance as a Dior ambassador.

Wearing a stunning ensemble from the brand, Xin Liu effortlessly embodied Dior’s signature mix of bold elegance and modern innovation, making her debut a noteworthy moment in both the fashion and entertainment industries.

Dior expressed confidence that Xin Liu, with her bold and trendsetting sense of style, is a natural fit for the brand. Her ability to capture the attention of the fashion world with her distinctive look aligns perfectly with Dior’s legacy of sophistication, creativity, and avant-garde design.

The brand highlighted her growing influence both in China and internationally, particularly her role as a cultural icon with a unique blend of artistry, style, and personality.

Xin Liu’s global ambassador role marks a significant step in Dior’s ongoing efforts to strengthen its presence in Asia, particularly China, where the luxury market continues to expand rapidly.

As a leading figure in both the music and fashion worlds, Xin Liu’s collaboration with Dior is expected to resonate deeply with her extensive fanbase, further solidifying the brand’s influence in one of the most competitive luxury markets.

With Dior’s focus on bold and innovative fashion, Xin Liu’s unique aesthetic and public image make her an ideal partner for the brand.

Fans can expect more collaborations in the future, as this partnership is set to flourish through appearances, fashion campaigns, and possibly creative collaborations.

In a fashion world increasingly shaped by digital culture and celebrity influence, Xin Liu’s appointment underscores Dior’s commitment to pushing boundaries while maintaining its timeless elegance.