The recent music video for “APT.” by BLACKPINK’s ROSÉ and Bruno Mars has captivated audiences, becoming the fastest music video of 2024 to hit 100 million views on YouTube.
This achievement, marking a new record, came within less than a week of its release, a feat unmatched by any other video this year.
This accomplishment highlights the widespread appeal of both ROSÉ and Bruno Mars, blending K-pop and American pop-soul in a powerful collaboration that appeals to a global audience.
The music video’s rapid success has been attributed to the artists’ distinct styles and fan bases. ROSÉ, known for her impactful voice and role as one of BLACKPINK’s leading figures, has consistently drawn millions of viewers with her solo and group performances.
Bruno Mars, meanwhile, is an international sensation with a string of chart-topping hits and a versatile musical style that brings together R&B, funk, pop, and soul.
The video for “APT.” masterfully combines these elements, drawing on the pair’s contrasting yet complementary styles to create a dynamic visual experience.
The video’s success highlights the continued global influence of K-pop and the increasing trend of cross-cultural collaborations, especially between Western and Korean artists.
Both artists’ existing fan bases have celebrated the collaboration, eagerly sharing it across platforms, making it one of the most talked-about releases of the year.
Additionally, YouTube confirmed that the video hit the 100 million mark faster than any other in 2024, further solidifying its place as a breakout moment in music this year.
With this record-breaking release, “APT.” not only highlights ROSÉ and Bruno Mars’s strong fan engagement but also showcases the powerful effect of blending diverse genres and fan bases in the streaming era.
This milestone is poised to set the tone for future international collaborations, expanding the possibilities for pop and K-pop artists alike.
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